Matthew Brooks

Digital Strategist

Matt BrooksI'm an Internet marketing professional with a track record of providing both Fortune 500 clients and small businesses with SEM campaigns that yield real results.

Work Experience

SEO Manager

Moore & Scarry Advertising

  • Period: September 2010 - Present
  • Job type: Full-Time

Moore & Scarry Advertising is the third largest automotive advertising agency and a Google AdWords Premier SMB Partner.

  • Increase billings >500% year/year
  • Research, plan and execute dozens of successful campaigns
  • Select/implement SEO management software (mix of SEOmoz and Raven Tools)
  • QC AdWords campaigns (>$850k/month) to prevent cannibalization
  • Interface with clients to identify and explain KPIs and deliverables
  • Oversee preparation of all research and SEO "pitch materials"
  • Develop blog content
  • Serve as internal analyst on emerging technologies and their applications for Senior managers

239 Real Estate Holdings

Co-Owner/Director of Marketing

  • Period: October 2009 - September 2010
  • Job type: Full-Time

After a six month stint at a local real estate brokerage, I started 239 Real Estate Holdings as a boutique real estate business with SEO at the core of the business model.

  • Developed Custom WordPress site
  • Managed all content creation
  • Managed Social Media presence
  • Bought and rehabilitated personal investment property

Education & Activities

University of Florida

Bachelor of Arts, Political Science '08

BA in Politcal Science, Minors in Public Affairs and Urban and Regional Planning.

Tapped Member of Florida Blue Key (Spring 2007)

  • Vice Chairman of Student Government Productions
  • Dual Director of University Services Gator Growl/Homecoming
  • Student Government Local Lobby Director
  • Theta Chi Fraternity

Conferences

  • Google Local Ads Partner Council, Mountain View CA 12/10
  • SXSW Interactive, Austin TX 03/11
  • Mobile

    Mobile QR

    Developed mobile review sites to funnel customers from print to various review destinations.