Matthew Brooks

Thomson ReutersSEO Strategist - April 2012-Present

Sunnyvale CA

Recruited and relocated to Sunnyvale to join the company's Silicon Valley team

• Manage portfolio of fifty clients with annual spends of $30k-$110k
• Provide client facing consultations
• Research, analyze & monitor search engine rankings, traffic and conversion metrics.
• Delegate SEM tasks to content writers, designers and developers.
• Create optimization plans for increased time on site, page views, conversion rates and lower bounce rates.

Moore & Scarry Advertising (Now Haystak Digital)SEO Manager - Sep. 2010-April 2012

Ft. Myers, FL

Moore & Scarry Advertising is the third largest automotive advertising agency and one of eight Google AdWords Premier SMB Partners.

• Increase billings >500% year/year
• Research, plan and execute dozens of successful campaigns
• Select/implement SEO management software (mix of SEOmoz and Raven Tools)
• QC AdWords campaigns (>$850k/month) to prevent cannibalization
• Interface with clients to identify and explain KPIs and deliverables
• Oversee preparation of all research and SEO "pitch materials"
• Develop blog content
• Developed/managed mobile review site product to funnel customers from print to various review destinations generating over $100,000 net profit.

University of Florida B.A. Gainesville, FL 2008

Major: Political Science
Academic Acheivment:

• Tapped member of Florida Blue Key, Spring 2007
• Dual Director of University Services Gator Growl/Homecoming
• Student Government Local Lobby Director
• Theta Chi Fraternity

Google Local Ads Partner CouncilMountain View CA 12/10

SXSW InteractiveAustin TX 03/11